The Seed: Climate Change Campaign

The campaign aims to raise awareness of climate change and how people are destroying the planet, by informing the target audience about the effects of human activity on the climate and the environment in which we live. The concept utilises distortion within the typography to convey how we are gradually destroying the planet if we continue with our damaging actions. The final outcome takes on the form of a receipt which aims to educate the audience about the cost of their destructive actions on the environment.